Salesforce Report October 2021 | Page 10

SALESFORCE
– Slack is going to allow people to do their jobs really well , and collaborate and communicate faster .”
But it is culture and mindset that are really driving business transformations , and that applies not only to Salesforce ’ s customers , but to Salesforce itself . “ When I get the privilege and pleasure of meeting with C-level executives , I ’ ll talk about our culture and values more than our technology ,” Spearing says . “ The technology does grow and evolve over time , but actually the culture of this company is one of its core USPs . It ’ s who we are and what we do .
“ That shows up a lot in what we ’ re trying to achieve . We believe business can be the greatest platform for change . The technology is really exciting ; I love it . I get a buzz from understanding it . But actually it ’ s what we do with the technology and who we are and why we ’ re doing it that ’ s more important for me .”
Values and culture The values and culture , Spearing is convinced , will lead to further innovation and growth in Salesforce ’ s technology portfolio . In five years , he believes that technology will be vastly easier to use and adopt , not least because of a core tenet at the company embracing ease of use and reciprocal value . He points to his own household for an example of how technology can bridge different attitudes to technological engagement . “ My kids love their phones and Instagram and Snapchat . Personally , I love doing my email on a big screen because my eyesight ’ s going . My wife is more of a mobile

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