SANDVINE
Brands Meta Alphabet TikTok Netflix Microsoft Apple Amazon TOTAL
27.82 % 19.09 % 13.76 % 2.41 % 1.96 % 1.51 % 0.38 % 66.93 %
Figure 1: Mobile traffic volume by brand
Figure 1 shows that 67 % of all mobile traffic volume is attributable to the biggest brands, with Meta’ s Facebook being the biggest contributor and Alphabet’ s YouTube second.
Each of these brands’ apps are growing in complexity, with fusions of video, audio, voice, chat, location, and payments for better engagement and more frictionless experiences. As subscribers become increasingly dependent on applications, the performance of each function within the app dictates the user’ s quality of experience( App QoE). This means operators are having to reframe capacity planning and network optimisation needs in the context of customer satisfaction.
We spoke to some of Sandvine’ s senior leadership team to get a greater insight into App QoE, and how it adds value in the following three key areas:
• Improving customer satisfaction
• Planning and optimising networks to improve CapEx ROI
• Creating actionable data to quickly address the who, what, and where of problems affecting subscribers
6 sandvine. com