“ You want to get to the root cause of issues faster so you know whether you need CapEx, OpEx, or simply optimisation of existing investments”
SAMIR MARWAHA CHIEF SOLUTIONS OFFICER, SANDVINE
What is‘ App QoE’ and how does it differentiate you in the market?“ App QoE means understanding what your end-users are experiencing and feeling when using their favourite apps over your network. Today, people use dozens of different apps every day. Whether for work, education, health, or entertainment, people are using apps more frequently, and across more devices, too. There is such an increasing dependence on apps, in fact, that subscribers’ App QoE matters more and more.
Regardless of device type, access method, or subscriber location, App QoE is a reflection of your network. This means you have to better analyse and optimise networks to deliver the best possible quality of experience to subscribers and enterprise customers. You want to get to the root cause of issues faster so you know whether you need CapEx, OpEx, or simply optimisation of existing investments.
This is why real-time measurement of App QoE is so important. Advanced machine learning( ML) drives our application classification and quality of experience“ scoring”, with greater than 95 % classification
EXECUTIVE BIO
SAMIR MARWAHA
TITLE: CHIEF SOLUTIONS OFFICER COMPANY: SANDVINE INDUSTRY: TELECOMMUNICATIONS LOCATION: TEXAS, US Samir Marwaha leads Strategy, Corporate Marketing and Product Management. He evangelises an App QoE approach to best data that is currently missing from all network and service performance systems. This data is essential for network operations, capacity planning, heavy usage management and executive insights to drive profitability and subscriber satisfaction. sandvine. com 7