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“ We have to continue growing and make our operations more efficient . We have to further digitalise ”
BRANISLAV ZOBENICA GROUP TECH DIRECTOR , SPORT VISION GROUP
“ At the start of my journey with Sport Vision , we had to turn the ship a bit to play in the Champions League – and to compete with the huge names in this industry , not just locally or regionally . We reshaped the strategy to start working with major enterprises , which was an important first step .”
After that strategic shift , Zobenica emphasised the importance of laying a solid foundation before building further : “ You have to set the basics to build a proper house with a stable roof You have to have a solid foundation , so we started with the basics . Even though we constantly talk about pace , patience is just as important , because you cannot skip steps – that simply won ’ t be a viable long-term approach .”
A key part of building that foundation was the use of partnerships . “ What someone might not perceive as digital , but was highly important , was our use of partners . Within our first digital strategy , I suggested an approach where partners would become part of our ecosystem .
“ The ecosystem of partners has been a critical success factor for digital transformation . Once we moved forward choosing technologies ,
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