SPORT VISION GROUP
set the basics , then chose partners and built long-term relationships with them – then we could really provide great service .”
Collaboration with partners ‘ enabling success ’ As Zobenica has set out , collaboration with external partners has been a cornerstone of Sport Vision Group ’ s digital transformation strategy . Recognising the need for specialised expertise , it has formed strategic partnerships to enhance its technological capabilities .
One notable partnership has been with Wireless Media , a Serbian company specialising in digital solutions . This collaboration has been instrumental in integrating various platforms and managing customer identity , thereby enhancing the overall customer experience .
“ Because Sport Vision has multiple e-commerce concepts and platforms tailored to different customer segments and product offerings , at some point customers had to register separately on each platform because we couldn ’ t identify them as the same user across concepts .
“ Wireless Media really helped us manage that single customer identity across integrated platforms . They provided the system to uniquely identify customers , enable social logins , and many other capabilities that allow us to serve customers in a seamless , unified way across all our touchpoints .”
Another partnership Zobenica cites is with Arteis Technologies , which helped Sport Vision enable real-time inventory information across its business .
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