will be really , really important . People will have great assistance from data and technology on planning what goods to procure , sell , and more .”
As Sport Vision integrates AI as a strategic “ colleague ” to augment human decision-making , Zobenica stresses : “ We must embrace technology as if it ’ s a colleague we ’ ll interact with . We have to protect people ’ s rights , think about privacy and security , and ensure ethical and legal practices so AI fails in the best possible controlled manner when it does fail .”
But ultimately , underpinning Sport Vision ’ s innovative pursuits is an enduring focus on the customer . “ At the end of the day , everything will revolve around the customer . Everything we do is actually about better understanding the customer in an ethical and legal way , so we can better serve them . Ultimately , we will be focused on enabling that superior customer experience . The customer will remain our king , always .” sportvision . group 17