SPORT VISION GROUP
“ Everything we do is about better understanding the customer , so we can better serve them ”
BRANISLAV ZOBENICA GROUP TECH DIRECTOR , SPORT VISION GROUP
There ’ s an AI hype around us and we certainly need to define the proper way to leverage that game-changing technology , while also taking care of our people .”
While emerging technologies like AI will be vital , Sport Vision ’ s core strength remains its people . “ We started a brilliant HR strategy within the group , as the company recognised that even with AI ’ s rise , it ’ s not a replacement for our people , but rather an accelerator for certain tasks . People are what make the difference for us . There ’ s a quote we live by – ‘ We are a team ’ – so we truly put people first .”
This people-centric approach will be crucial as Sport Vision aims for global recognition beyond its current footprint in Europe and partial presence in the US .” We strongly believe that for further growth and to become a company known worldwide , people are key ,” Zobenica states . “ Ultimately , any technology still needs to be implemented by people who embrace the change . People will have to change for sure , and we will support them on that journey .”
Technology ’ s role , however , cannot be understated . “ Technology will play a crucial part in making that road easier and enabling data-driven decisions . Data will remain king , and leveraging advanced technologies like AI will be really important to create great use cases that can elevate us to where we want to be in the future .”
Emerging AI capabilities open up transformative opportunities in areas like insight-driven demand planning . “ For us as a company , data and AI use cases like insight-driven demand planning
16 sportvision . group