Kristina Andric shares insight with colleagues
Critically, sustainability must be expressed in the language of commercial teams.
“ If we want global commitments to land in the markets, we need to connect them directly to the KPIs that business owners already care about,” Kristina says.“ When we integrate into the existing infrastructure they understand, the journey becomes much easier.”
Kristina calls sustainability metrics“ the most powerful tool” for turning ambition into business impact.
“ For me, the role of metrics is simple but transformative, because they make sustainability measurable, comparable and investable,” she says.
When sustainability data feeds into business cases, portfolio choices and customer propositions, it highlights both new opportunities and resilience gaps. This allows leaders to see where value is created, where risks sit and where acceleration is needed.
“ The metrics are exactly the sweet spot which helps us connect sustainability to decisions that shape the future of the business,” Kristina continues.
Ultimately, Kristina is clear that achieving lasting impact requires sustainability ownership beyond any single function or team.
14 tetrapak. com