“ We have pulled all that together and we truly have a single digital front end to our customers that is getting better every year .”
He highlights the company ’ s ‘ Buy Online and Pick up in Store ’ campaign as “ critical to making our digital channel the new front door to the store ”.
Darin adds : “ Not only that , but we have been remodelling our stores to make them more modern and easier for our customers to engage with us .”
Finally , in the holiday of 2022 , HoneyBaked launched its loyalty programme . “ We have been able to really focus on our loyal customers and delivering delicious distinctive quality products ,” Darin says .
Pieces of the internal digital transformation puzzle Internally , like a lot of companies that grew from small to medium via consolidation , business processes and automation are key .
They include identifying technical debt , manual processes and processes that needed to change .
Darin says : “ We recently replaced our ERP that had been working the same way for 15 years . We brought streamlined process and automation and established the ERP foundation in the first phase with treasury automation , integration of invoicing and our warehouse management system , as well as electronic data interchange ( EDI ).”
The next phase will “ really focus on integrating all of our purchase orders and inventory so we can efficiently and effectively manage our business and once again remove manual processes ”.
Praise for key partners At any level of the business world , no company is an island – partners are both crucial and warmly appreciated . The key companies helping Honey Baked Ham ’ s transformation journey include :
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