“ THE GOAL OF THE COMPANY IS TO DOUBLE ITS SIZE OVER THE NEXT FEW YEARS ”
DARIN MORROW CHIEF TRANSFORMATION OFFICER THE HONEY BAKED HAM COMPANY
FOR OMNICHANNEL
• Material + In terms of omnichannel , Material + helped us with our customer segmentation efforts and helped us comprehend who our customers are and who our customers could be .
• Jabian Consulting Additionally , Jabian Consulting helped HoneyBaked define its customer journeys and omni-strategy including its call-centre strategy .
• Slalom Consulting Darin says : “ To be omnichannel , the first thing we had to do is consolidate and streamline our digital front end . Slalom Consulting helped us design our unified user interface / user experience ( UI / UX ).”
• Microsoft Azure Darin says : “ Of course , we moved our digital platform completely to the cloud via Microsoft Azure and that has been extremely helpful in ensuring that our availability and security of the digital platform is premium .”
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