THRYV
Jeremy adds : “ We lacked the in-house expertise , so I reached out to TCS about our needs . They ’ ve been able to deliver more than just proof of concept — they ’ ve built actual working models for us .”
In the future , Jeremy sees continued growth for Thryv ’ s small business platform and a potential retirement of some of the company ’ s older platforms as it moves away from the world of Yellow Pages . He remains , however , pragmatic about the role of AI in this transformation . “ AI isn ’ t infallible ,” Jeremy admits . “ It ’ s not truly thinking . You can train it to get close , but it ’ s not perfect . Of course , humans aren ’ t right 100 % of the time either .”
This balanced perspective underscores Thryv ’ s approach to AI : leveraging its potential while remaining aware of its limitations .
Jeremy emphasises the importance of understanding AI ’ s capabilities and limitations : “ The interesting thing is , AI can ’ t do everything . Sometimes , things are labelled as AI just because it ’ s trendy . That ’ s the real industry secret . AI is the current buzzword .”
He concludes : “ AI is a useful tool , not a replacement for humans .” This perspective guides Thryv ’ s approach to AI integration , ensuring that technology enhances rather than replaces human capabilities , ultimately providing better services to their small business clients .
14 thryv . com