THRYV
“ Being trustworthy is very important with small businesses , they have to trust you a lot ”
JEREMY UNIACKE VP OF IT , THRYV
when to phase out older products and focus on new developments .
Jeremy elaborates : “ We have a clear goal . We ’ re aiming to become a single SaaS platform for all our small business customers . As we evaluate our older products , we ’ re using models to assess their churn rates .”
However , Jeremy emphasises the importance of maintaining existing systems while focusing on new development . “ Our strategy has been to bring an old system to what I call a steady state ,” he explains . “ We assess the risks , understand the platform ’ s lifespan and then halt further development .”
This approach allows Thryv to transition smoothly from its legacy products to new offerings . “ We ’ re figuring out how to migrate from our old product to a new one , while still serving the same customer base . Our focus remains on small businesses ,” Jeremy says .
Partnerships and future outlook To support its AI initiatives , Thryv has partnered with Tata Consultancy Services ( TCS ), which has helped it create working models for its AI needs beyond mere proof of concept . thryv . com 13