USTA for the people running it, and supporting the incredible work happening in areas of the organisation focused on growing participation. However, Henry is clear that data analytics and AI integration are an educational process for the organisation, not just a technical one.“ AI and data analytics are a core part of how that process is educated,” he explains.
By leveraging real-time insights, the USTA can optimise everything from crowd flow to resource allocation during the tournament, providing a greater experience for its customers. The most profound shift, however, is cultural, as the organisation views the adoption of AI – both at the US Open and in the everyday operations of the USTA – as a major change management initiative.
“ I don’ t see AI simply as a technology. It’ s impacting the flow of work. It’ s so much broader than just a technology,” Henry says. To demystify AI, the USTA launched internal learning campaigns centred on a core message from Natalia Pedroza, Head of L & D:“ Learning and AI can make your job easier, better and more impactful.” It’ s a small effort for a massive return.
By encouraging the workforce to understand“ how AI could be incorporated into the day-to-day to make jobs better,” Henry and the People and Culture team are fostering a culture that embraces innovation as a means to“ introduce greater joy and inspiration into your day-to-day.”
8 usta. com