Frost Bank Report August 2024 | Page 15

can log into the mobile app and control the account connections they have through Plaid , for example , to have complete transparency around who has access to their data and information .
“ The other thing that is really important to our customers is the ability to easily switch ,” Laura adds . “ We prefer that they ’ re switching to us , and we ’ ve done work to make sure that their employer direct deposits and their payments can be easily switched with the help of our fintech partner , Atomic .”
Atomic is a strategic thought partner as well , supporting Frost in payment experience planning based on their deep industry expertise .
Frost Bank ’ s live chat capabilities – the key connector between bankers and customers – are powered by the SaaS solution provided by LivePerson .
“ Not only has LivePerson been a great partner in helping us deliver a unique chat experience that is human-driven and human-focused , but they are also open to conversations about how we
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