THRYV
However , Jeremy notes that they ’ ve been cautious about implementing AI in HR due to the complex and varying laws across different countries .
In terms of product development , Thryv is using AI to identify when to shift resources from older , declining products to new development projects . “ We ’ re using models to analyse churn rates ,” Jeremy explains . “ When we notice increased churn in a product we ’ re not focusing on , we can usually correlate that accurately .”
This data-driven approach allows Thryv to make informed decisions about 12 thryv . com